News

ADCANN winners: Year of evolution for cannabis brands

Published on January 13, 2022 by oz. staff

More than 100,000 votes were placed in the 2021 ADCANN Awards.

“2021 was an important year for both cannabis companies and consumers. This year, we saw the evolution of cannabis brands in both Canada and the United States,” says ADCANN.

“In Canada, consumers leaned into buying by brand instead of just potency or price, legacy market names continued to transition to the legal side and new, exciting participants entered the market on a weekly basis.”

ADCANN says there were over 350 nominations submitted, 242 first-round nominees, and 107 finalists.

National retailer Spiritleaf and Kelowna producer Flowr are among the winners:

Accessory Brand of the Year – CannTerp

Best Packaging Design – Sundial Growers

Best Social Media – Top Leaf

Independent Retail Store Brand of the Year – THC Canada

National Retail Store Brand of the Year – Spiritleaf

Marketing Campaign of the Year – Flowr Nothing to Hide

Social Good Campaign of the Year – Sundial Pride Campaign

Agency of the Year – Zerotrillion

Agency Marketer of the Year – Adam Fierman

Brand Marketer of the Year – Drew Campbell

Craft Brand of the Year – Bold Growth

LP Brand of the Year – Roilty